
OUR WORK
Here are some of our creations!
Innovative services, products and operating models we have designed
Together with the best partners we could ask for
Social
Public
Business
Technology
Municipal
Education
Financial
Retail & Commerce
Organizational
Digital transformation
3rd Age
Healthcare
An application that supports microbusiness founders in their relationship with customers and the tax authorities. The process begins in the early stages of the business initiative, guiding the founder through the stages of establishing the business, step by step, until the business is registered and active.
It allows for independent financial conduct with customers and government agencies, while keeping the business owner focused on business activities, minimizing friction with tax authorities.

Case Study
Digital Assistant To Micro Business Entrepreneur
The National Tax Authority
BIT is the leading payment app in Israel. Its second-generation development has transformed it from a money transfer tool to a business consumer payment method. This transformation has also set an innovative management infrastructure for the small business along with an incentive model for the consumers in order to expand its use, vs other payment methods.

Case Study
BIT - Payment App For Small Businesses
Bank Hapoalim
Redesign of the business model of a pharmaceutical company with medical personnel. The current business model has faced regulatory changes that limited drug companies' activities with their clients. The new model, supported by an innovative digital platform, has devised unique and innovative service models for the different players in the value chain.

Case Study
Doctor-Patient Digital Service Model
A pharmaceutical company
A digital companion for homeowners in the complex and ongoing process of urban regeneration. The solution allows them to be updated in real time, to become familiar with the project stages and the participants' roles. It clarifies the terms of urban regeneration, decision-making and the exercise of rights.

Case Study
Digital Companian For Home Owners
Government Authority for Urban Renewal
An innovative public self-serve system that enables continuous digital management and guidance of the tax claim process. It is a unique model of the ultra-orthodox community that bridges the gap between the need to get effective municipal services to the population's inaccessibility to personal digital tools, due to religious and cultural perceptions

Case Study
Digitally Serving The Non-Digital Citizens
Elad Municipality
The digital assistant will guide patients and their companions through the hospitalization period. The interface presents the treatment and medical information, and allows inpatients to be easily oriented in the hospital and the department. It enables the sharing of critical information with family members during hospitalization, improving their ability to be an integral part of the therapeutic envelope.

Case Study
Digital Companion For Hospital Inpatient
Ministry of Health, Hospitals Division
An innovative model for customer onboarding to the bank through digital interfaces. The complete model guides costumers through the new-bank shopping journey, decision making, account opening and funds transfer.
A primary product of the project is the OPEN application for instant digital account opening, based on biometric verification, without the need for physical presence at the branch.

Case Study
Digital Customer Onboarding Platform
Bank Hapoalim
Innovative futuristic models for the company's operating models in the retail complexes it manages, in an industry that is undergoing significant changes. The project team redesigned the solutions taking into account possible change scenarios in the energy industry, commuting, commercial real estate environment and consumption domains.

Case Study
Future Models For Retail Complexes
Leading energy and retail group
Major emergency room service scenarios redesigned. We separated the waiting areas in the ER to match to the level of urgency. Waiting areas were designed to be informative, entertaining and enjoyable, and to reduce friction between inpatients and staff. Components in the roles of staff members have been changed, to design contact points that advance the patient and the caregiver in the treatment process, enabling certainty and a sense of control.

Case Study
Designing the Hospital's Outpatient Experience
Ha-Emek Hospital
A digital customer service model, transforming the call center processes, the technicians' routines and the customers' digital interface. The new suite of solutions has created an innovative sync system between all service factors, significantly reducing response times and reducing false calls. It has also provided AI-based reinforcement of response level without requiring personal assistance.

Case Study
Online Self Service Customers Companion
Strauss Water
In a complex world of endless insurance products, we conducted a mediation process between the various products to the end customers. This mediation operates through a unique service model that integrates the different insurance products in a way that helps the customer to make wise insurance consumption decisions, throughout different life events, while understanding their impact and interconnections.

Case Study
Next Generation Insurance Solutions
Insurance Company
A whole new online value proposition. It allows the new business registration and 24 hour credit card clearing activation, without the need for a salesperson. We created fixed price plans that replaced complicated pricing mechanisms. In doing so, we lowered an enormous barrier for the business owner. Many new touchpoints have been developed along the path of business creation.

Case Study
Disrupting The Small Businesses Value Proposition
Leumi Card
An application for self-assessing small business accessibility by its owner. The app guides the business owner step by step by making their business accessible to people with disabilities. The AR solution allows visual scanning by using the camera and testing different areas of the business to validate their accessibility.

Case Study
AR Accessibility Self Test For Businesses
Ministry of Justice & Digital IL
An operating model and a digital interface, to manage citizens' inquiries on municipal maintenance. The system aims to allow the municipality to manage the treatment of hazards more efficiently. The application quickly forwards the application to the appropriate department and updates the citizen's status in the processing process until completion. The system has a great value in establishing and enhancing the trust and engagement of the citizens.

Case Study
Citizens' Digital Assistant for Urban Maintenance
Majd-Al-Kurum Municipality
Guidance application for citizens seeking and receiving psychological and mental help from the municipality in the event of an emergency. The application provides proactive information and guidance as well as treatment adjustment, planning and personal monitoring. The system enables the municipality to monitor the quality of services delivered and the efficient allocation of its resources.

Case Study
Digital Mental-Aid Guidance
Sdot Negev Regional Council
The next generation of Business Intelligence (BI) systems was born from a process of deep learning about user differentiation and the formation of a new layer of AI. This new layer has exposed a new world of analytic decision-making triggers. The new values were created for both senior management and the operational level, reducing the need for mediation between analysts and IT experts.

Case Study
Next Generation Business Intelligence
Corporate BI Technology Company
Redesign the scenarios and user interface of the Activnet website that proactively promotes healthy lifestyles for seniors. The site helps users identify their health, physical and mental condition and provides them with proactive actions to maintain and improve a healthy lifestyle. The site's intelligent and motivating triggers are based on an analysis of adults' routines, needs and attitudes towards aging.

Case Study
Redesigning Habit Forming Digital Platform For Seniors
Joint, Eshel
An innovative system for resources management, with information and control interfaces for the various, new, organizational stakeholders, who have not received a direct value from the system so far - operations, marketing managers and others. In addition to local solutions for direct customers, the solution leveraged the new cloud infrastructure to create a proactive global data ecosystem for corporate customers.

Case Study
Next Generation Resources' Management
NICE systems
Managing internal communications for 25,000 people worldwide is an enormous challenge. We have developed unique models and tools to get the ICOMM team to manage and prioritize magnificant amount of knowledge and information, sent to the employees from dozens of organizational sources. The solutions mapped and leveraged the employees' attention points to different types of information to attract attention and increase the call to action.

Case Study
Global Internal Communication Strategy
Amdocs
An innovative digital platform that operates dozens of distributors and thousands of installers of a home security system worldwide. The solution allows the company's management to manage its product and marketing network, using the capabilities of the different actors in the value chain. It incorporates an AR tool that allows the installer technical and spatial optimisation at the customer's home.

Case Study
Marketers And Installers' Digital Platform
Security Solutions Company
Major emergency room service scenarios redesigned. We visually separated the emergency waiting areas, based on different severity levels. Waiting areas were designed to be informative, entertaining and enjoyable, and to reduce friction between inpatients and staff. Components in the roles of staff members have been changed, to design contact points that advance the patient and the caregiver in the treatment process, enabling certainty and a sense of control.

Case Study
Designing the ER Inpatient Experience
Ha-Emek Hospital
A strategic change within the Bank's learning centre to identify emerging learning needs of Bank employees and develop future learning processes. Creation of a learning and teaching community, learning that reaches the employee with tailored content, on-demand learning and more. Scenario development focused on the content and personal experience of employees.

Case Study
Future Organizational Learning Ecosystem
Bank Hapoalim
A multi-directional communication system between the regional municipality, citizens and community localities leaders. This digital solution enhances the effectiveness of information transfer inside the regional ecosystem, in routine and emergency times. It increases the exposure of citizens to the municipality activities and drives their participation. The unique platform allows cross collaborations between the localities and is designed to increase the municipality's responsiveness to the citizens' needs.

Case Study
Digital Platform For Residents Interactions
Modiin Regional Municipaity
Development of innovative service solutions inside the hotel, and in the surrounding area. Some of them have led to innovative business initiatives for the hotel chain and collaborative initiatives with local partners. The project resulted in a change in the main service scenarios in hotels and adjustments in the work routine. The solutions include digital reservation and check-in processes and position the hotel as a local city center.

Case Study
Localizing The Hotel Value Proposition
Hotel chain
Novel digital models, powered by artificial intelligence, accompany financial consumers through their life challenges. The models allow an indirect transition between different interfaces, an analytical and behavioral support for bankers in order to strengthen the customer's financial conduct. In addition, analytical tools monitor and identify a point of need and create guiding scenarios in decision-making for clients and their life partners.

Case Study
AI driven Financial Conduct Companion
Leading Bank
Designing the experience of the elective inpatient in outpatient clinics, with the intention of facilitating his coping with the complexity of the bureaucratic process between the hospital and the community physician. The purpose of the solutions is to position the hospital as the first choice for hospitalization in the area, together with the realization of the inherent potential for efficiency.

Case Study
A New Ambulatory Journey For Patients.
Carmel Hospital
Extensive ethnographic research to identify community and individual opportunities to improve the quality of life of Southern Bedouins. The study mapped dozens of different domains of life, personal and social needs and challenges. The research formed the basis for the creation of four dedicated joint operational teams of the government and representatives of the Bedouin society.

Case Study
Improving Communal And Personal Well-Being
The Joint, Elka & the Israeli Government
Designing local and regional models to address the commuting and mobility challenges in a regional cluster of urban and rural communities. Transportation and accessibility are a main concern in the region, due to the great distances between the communities. It constitutes a foundation in the regional wellbeing concepts and in its economic growth, as a key for improving the residents' life quality

Case Study
Redesigning Regional Commuting Solutions
Beit Hakerem Regional Cluster
New service model for the tax department of the Jerusalem Municipality for the eastern neighborhoods' Arab residents. The new models constitute the cultural adaptation and accessibility of the different components of the service to the challenges of the residents. These solutions consist of changes in the physical service space of the city hall. Aside from solutions that are close to the residents is eastern Jerusalem. Services such as assistance in filling out forms, translating and preparing applications.

Case Study
Tax Department Service Model
Jerusalem Municipality - Tax Division
Development of urban solutions to improve the quality of life of residents and refuge seekers in a neighborhood of Tel Aviv. The project has led to various local activities: urban entrepreneurship center, international food market, an experimental art center to bring together local artists and the community, renovating the neighborhood house fronts, various trainings for refuge seekers and many others.

Case Study
Municipal life-Improving Solutions
Tel Aviv Municipality
Designing the candidates' experience for jobs in the municipality of Jerusalem. The guidance starts at the recruitment stage, continues through the selection and along onboarding processes. The new solution advocates the positioning of the municipality as an attractive, proactive employer, shortening the selection processes and in providing digital orientation tools for the candidate.

Case Study
The New Employee Onboarding Journey
Jerusalem Municipality
A joint initiative with the technology division of the Ministry of Health for biotech and medical technologies' entrepreneurs, through the utilization of the professional knowledge, data, and the global network of the ministry. The establishment of the center is intended to promote entrepreneurs in various development stages, make their R&D and testing process more efficient and concentrate the accumulated national data and knowledge inside the ministry.

Case Study
Medical and Biotech Entrepreneurs Hub
Ministry Of Health
Developing life-improving solutions for families in the poverty circle, focusing on working single-parent women. These solutions were designed with taskforce of representatives of various government ministries, led by the JOINT. The core solution was a digital interface for independent parents, that provides information and makes actions accessible based on personal characteristics. It assists utilizing rights to the fullest, increases accessibility and execution of bureaucratic tasks.

Case Study
Life-Improving Solutions For Low Income Families
Ministry of Welfare and Ministry Of Health
Designing 3 parallel service systems in a complicated and conservative business: hospitals, HMOs and regulators. We have designed a common model that for the three systems. It was constructed as a flexible and evolving roadmap, responding to changes and feedbacks while being formed (during its forming). The flexible model ensured a continuous preservation of the business goals set by the company.

Case Study
Medical service model innovation
Global Medical Device Company
The app enables the replacement of payers of municipality taxes: sellers with buyers and landlords with tenants. It allows them to do so completely digitally and independently. Furthermore, the app helps them to manage the exchanging process with the municipality without the need to be physically present in municipal offices.

Case Study
Taxpayers' Swap App
DImona Municipality
Leading a dedicated, multidisciplinary, task team in a combined, research and design process. The solutions included new approaches to human, technological and engineering aspects for operational challenges in one of the main factories.

Case Study
Cracking Wicked Operational Challenges
ICL
AKIM is the national organization for people with intellectual disabilities and their families. This digital solution assists the families in their onboarding process to Akim's housing, employment and leisure frameworks. The website allows the families to get involved and get a sense of control of the process, with close guidance by the community social worker and the AKIM frameworks' team.

Case Study
Digital onboarding For People With Disablities
Akim
A Co design process, led by a team of leading women in the ultra-Orthodox society, that has focused on developing tools for assisting ultra-orthodox women in integrating into the labor market for the first time in their lives. The range of solutions has corresponded with the family and community arenas, with the employers' needs and in the curricula and training plans of the women.

Case Study
Integration of Ultra-Orthodox women in the labor market
The Joint, Tevet
A learning-by-doing, public sector service design training program. Selected participants of government, municipal and NGO executives. The program's purpose is to experiment with tools and methods of service design in order to ignite the shift to citizen oriented solutions' design. The program builds the capabilities of in-depth research, and a human-centered skillset of public solutions design.

Case Study
Service Design Training For Public Sector Managers
The Joint, Elka & the Israeli Government
Modeling adequate tailored housing solutions for young people with disabilities, while addressing their unique needs with innovative approaches of the Ministry of Health. The solution allows a 'soft landing' in the housing frameworks and includes increased personal selection capabilities and self-design of the living environment. It also enables the enhancement of personal abilities, emphasizes family and community life and provides an opportunity to work and to have an active life.

Case Study
Housing Solutions For Young People With Disabilities
Ministry of Health
Innovative models and action plans to increase the Bedouin women's participation in the employment market. These new models incorporated culturally sensitive approaches, integrating new infrastructures, family and communal interactions, employer engagement and more.

Case Study
Integration of Bedouin women in the labor force
Rian Employment centers and Be-aztmi
A digital service interface, with the purpose of enhancing residents'' engagement in the municipal overall maintenance. The solution enables higher efficiency, less hassle and lower errors' numbers in the service center. It enables citizens to share photos, send hazards' locations and more. The solution provides forecasts for maintenance activities, status tracking, clarifications about the treatment method and an option to rate their satisfaction with the treatment.

Case Study
Digital Municipal Service Center
Kiryat Tivon Municipality
Designing the interaction of the residents with the local community center, forming the future value proposition for the neighborhood citizens. The solutions' range has redesigned a new innovative communication format with the citizens' living routine. Furthermore, the solutions also include a brand-new Incentive model for participation in an activity and enables the selection of new activities by the citizens, with adjusting their structure and location.

Case Study
New Community Centre Interaction Design
Tel Aviv- Yafa Municipality
Redesigning the recruitment and the onboarding process. The new model shortens the recruitment and selection process along with the deepening of the familiarity with the candidate. The model's uniqueness is in the control it allows the candidate over various components and that it reduces the sense of alienation and anxiety throughout the process.

Case Study
Remodeling Employee Recruitment Process
Global Food & Beverage Company
Characterization of the needs and barriers of participants in vocational training, to create an innovative model for the Ministry of Labor and Welfare to operate training programs. The developed solutions created a comprehensive solution, from the professional guidance stage to the placement and the accompanying of the career building. The model gives the participants a flexible response to their personal and economic needs and their learning styles.

Case Study
Vocational Training In The New World Of Work
Ministry of Labor
A strategic model for small businesses with unique features for the Ultra-Orthodox society. This model helps them in business development and in exposure to out of the city clients. It encourages moving businesses out of the houses or their regular activity places, boosts the marketing exposure in public spaces and increases the municipal proactive assistance to promote business activities.

Case Study
Promoting Small Businesses
Modiin Elite Municipality
Modeling the accelerator for Holocaust studies within the framework of the 'Weiss-Livnat Center for Holocaust Studies' at the University of Haifa. The project development model in the incubator is based on a design thinking methodology, and allows entrepreneurs to lead a complete process independently, identifying the challenge, conducting research, developing innovative and inspiring ideas and designing concepts for development in their countries of origin worldwide.

Case Study
Modeling An Accelerator For Holocaust Studies
University Of Haifa
A cultural sensitive digital registration process for educational institutions, that also guides the citizens in their shift from human to digital service. It proactively provides information that helps the parents select the right school, check their entitlements, and update details online. This unique process leverages the various digital and physical assets of the municipality to communicate with the citizens, and to establish their trust in online services.

Case Study
Online educational Institutions registration solution
Kafr Qara regional council
Identifying opportunity areas where dropping out can be prevented, by forming solutions that serve as alternatives to the teenager. Mapping the differences between the life situations of boys in various positions, living environments and families. Identifying the hurdles and motives as intervention and influence points in the life of the teenager

Case Study
Preventing Boys From Dropping Out of School
The Joint, Elka
Conceptualizing and modeling the public services to be given in the service center in East Jerusalem. These solutions consist of a cultural adaptation of the space to the residents, personal guidance and assistance in the initial stage of receiving the service, as well as providing remote services close to home - personal and digital, considering time, accessibility and mobility considerations.

Case Study
Integrated Public Service Center
Jerusalem Municipality
Banks
Technology
Food & Beverages
Social
Municipal
Education
Public
Financial
Retail & Commerce
Small businesses
Tourism& Hospitality
Organizational
Digital transformation
Environment
3rd Age
Service design
Healthcare
Employment
Business
Transport and infrastructure
All